{ Legal }
Privacy Policy
What personal information we collect, why we collect it, who we share it with and the choices you have. Written to comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.
Last updated: 10 July 2026
Introduction
Supersonic (“we”, “us”, “our”) operates the website at supersonic.agency and provides brand, advertising, automation and AI services to Australian trade and service businesses (together, the “Services”).
We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This page also serves as our collection notice under APP 5: it tells you, at or before the point of collection, what we collect and what happens to it.
By using the website or engaging us, you acknowledge that you have read and understood this policy.
Information we collect
Information you give us
- Enquiry and assessment details. When you complete the Sales Engine Score assessment or contact us, we collect your name, work email, phone number, company name and website address, together with your answers to the assessment questions and the score they produce.
- Chat messages. The text of any conversation you have with the chat assistant on this site.
- Correspondence. Emails, calls and messages you exchange with us, including anything you tell us on the free 15-minute call.
- Engagement information. Details about your business, systems and workflows that you share with us during an audit or build.
Information collected automatically
Our hosting provider keeps standard server logs for every request to this site, including IP address, browser type, pages requested and timestamps. We use these logs for security and to keep the site running properly.
That is the extent of it. This site runs no analytics trackers, no advertising pixels and no session recording.
How we use your information
We use the information we collect to:
- Respond to your enquiry and show you your assessment results
- Book and prepare for the free 15-minute call
- Deliver the on-site audit and prepare your plan and quote
- Build and run the systems you engage us to build
- Improve this website and our Services
- Meet our legal obligations
We do not sell personal information, and we do not use it for purposes unrelated to the enquiry or engagement it came from.
Direct marketing
If you submit an enquiry or the assessment, we will contact you about it by email, phone or text. We may occasionally send relevant updates about our Services. Every commercial electronic message we send complies with the Spam Act 2003 (Cth) and includes a working way to opt out. Tell us to stop at any time and we will.
Disclosure of personal information
We share personal information only where it is needed to run the Services:
- Our CRM. Assessment and enquiry submissions are forwarded to our customer relationship management platform, where our team manages follow-up. If our CRM is briefly unavailable, a copy of the submission is written to our secure hosting logs so the enquiry is not lost.
- Service providers. The third-party processors listed in section 6.
- Professional advisers. Lawyers, accountants and insurers, where reasonably required.
- Legal requirements. Where disclosure is required by law, regulation or court order.
- Business transfers. If our business is sold or merged, personal information may transfer as part of that transaction. We would notify you of any such change.
Third-party processors and overseas disclosure
Some of the providers we rely on store or process data outside Australia. Under APP 8, we take reasonable steps to ensure overseas recipients handle personal information consistently with the APPs, including relying on their contractual commitments and published privacy and security practices.
- Vercel Inc. (United States). Hosts this website. Server logs and form submissions pass through Vercel infrastructure, which may be located in the United States.
- Anthropic PBC (United States). Powers the chat assistant. When you use the chat, the text of the conversation is sent to Anthropic to generate each reply. Under the terms of our agreement with Anthropic, conversation data is not used to train AI models.
- Our CRM platform. Stores enquiry and assessment details and may host data in the United States.
By submitting a form or using the chat, you consent to these disclosures. If you would rather not have your information processed overseas, contact us by email instead and tell us.
Data retention
- Enquiry and assessment records are kept for as long as they are reasonably needed to manage your enquiry or engagement, then deleted or de-identified.
- We do not store chat conversations on our own servers. The conversation exists in your browser for the duration of your visit and is processed by Anthropic to generate replies, subject to Anthropic’s own retention practices.
- Server logs are retained by our hosting provider for a limited period, then rotated out.
- Records we are legally required to keep, such as tax and accounting records, are kept for the period the law requires.
Data security
We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure, including:
- Encryption in transit (TLS) for all traffic to and from this site
- Reputable, security-audited infrastructure providers
- Access to lead and client data limited to the people who need it
- Scoped credentials for client systems, revoked at handover
No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Access and correction
Under APPs 12 and 13 you may ask for access to the personal information we hold about you, and ask us to correct it if it is inaccurate, out of date or incomplete. Email us at hello@supersonic.agency and we will respond within 30 days. We do not charge for making a request.
Complaints
If you believe we have mishandled your personal information, email us with the details and we will investigate and respond within 30 days. If you are not satisfied with our response, you can complain to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
Data we handle for clients
During an audit or build we may access data held in a client’s own systems, such as their CRM, calendar or accounting platform. In that situation we act on the client’s instructions:
- Our access is scoped to the job and revoked at handover
- Client systems and data remain in accounts the client owns
- We treat client data as confidential and use it only to deliver the engagement
- Client data is not used to train AI models
Our audience
Our Services are provided to businesses. This website is not directed at children, and we do not knowingly collect personal information from anyone under 18. If you believe a child has provided us with personal information, contact us and we will delete it.
Changes to this policy
We may update this policy from time to time. The current version will always be published on this page with a revised “Last updated” date, and we will flag material changes to anyone whose enquiry or engagement is active.
Contact us
Questions about this policy or our data practices can be sent to:
Supersonic
Email: hello@supersonic.agency
Website: supersonic.agency